Winner of the 2018 GED Noon Award
Co-founder and CEO
Diversity and Ability (DnA) and Zaytoun
Winner of the 2018 Global Equality and Diversity Noon award, Atif Choudhury is an award-winning social entrepreneur, with a background in economic justice and disability inclusion projects.
Focusing on the inclusion of marginalised communities, Atif has worked with a number of high profile grassroots social development projects across the UK, the Middle East and Asia. He is the co-founder and CEO of Diversity and Ability (D&A) and Zaytoun CiC (the world’s first Fairtrade Palestinian olive oil cooperative), as well as serving as a trustee for the anti-poverty charity War on Want.
He was a shortlisted finalist as “Entrepreneur of Excellence’ for the 2019 National Diversity awards and remains a trustee of the pan-disability charity Disability Rights UK.
Diversity and Ability (D&A)
Diversity and Ability (D&A), is a disabled-led social enterprise, which has supported over 17,000 marginalised and neurodiverse individuals using (assistive) technology, mentoring and tailored strategies. Through one-to-one sessions, company-wide workshops and consultancy, D&A works with organisations to implement inclusive practices that enhance the diversity of their workforce, inspiring culture shifts that boost productivity and retention.
Recognising the importance of celebrating difference, D&A works with marginalised long-term unemployed and homeless communities, as well as government agencies, charities, universities and think tanks. Drawing on lived experiences, D&A transforms outdated understandings of disability, promoting accessibility and equality wherever they go.