Diversity and Ability
Atif Choudhury is a social entrepreneur, co-founder and CEO of Diversity and Ability (DnA) and Zaytoun.
Having worked as an Assistive Technology trainer for a number of years, DnA was born from Atif’s recognition of the need for a person centred support service. Applying his own lived experience as a neurodiverse learner, he refined a training style that DnA now shares with its’ learners; using a philosophy of mindfulness, mentoring and emotional intelligence, that equips the individual with relevant strategies.
In 2004 he co-founded Zaytoun, the world’s first Fairtrade Palestinian olive oil cooperative. Until 2017 Atif also served as a trustee for the anti-poverty charity War on Want and has been active in a number of high profile grassroots social development projects across the globe. His passion for social justice is what makes him challenge dogmatic approaches and create human-centred alternatives.